Bring Your Business Online - Training Course

Maximize the efficiency and productivity of your team. Gain professional skills to compete in today’s workplace​

19 sessions | $7,499.00 CAD per trainee (min. 3 trainees) | 10 weeks

Bring Your Business Online

A comprehensive e-Commerce Training Course designed to equip you with the essential knowledge and skills to succeed in the world of online business. In this course, you will embark on a journey that explores the dynamic field of e-commerce, uncovering its significance and impact on the economy and society.

The interactive program is customizable based on your company needs and time restraints. This training is typically delivered over a ten weeks period.

What's the Focus of This Course?

The course covers various modules over 19 sessions spanning a total of 76 hours.

The first module introduces participants to the field of e-commerce, exploring its history, evolution, and different e-commerce models. It also delves into the benefits, challenges, and trends in e-commerce, as well as its impact on the economy and society. The second module focuses on business operations in e-commerce, covering topics such as customer relationship management (CRM) systems, electronic transactions, shopping cart optimization, supply chain management, and website security. The course also includes modules on marketing strategies specific to e-commerce, customer relations management, and digital analytics.

By the end of the course, participants will have gained a comprehensive understanding of e-commerce and its significance, the ability to evaluate different e-commerce models, knowledge of effective marketing strategies, customer relationship management skills, and proficiency in using digital analytics tools to inform business planning.

You’ll get hands-on exposure to modern CRM and marketing automation tools and learn how to generate better quality leads, drive faster conversions, and generate more revenue.

Course Modules

1. Introduction to e-Commerce

2. Business Operations

3. Marketing Strategies. e-Marketing

4. Customer Relations Management

5. Digital Analytics

Key Outcomes

Upon completion of this course, learners will:

• Understand the significance of e-commerce and its impact on the modern business landscape.
• Identify and evaluate different e-commerce models and their applications.
• Comprehend the legal considerations, regulations, and ethical implications of e-commerce.
• Familiarize themselves with Customer Relationship Management (CRM) systems and their role in supporting e-commerce operations.
• Demonstrate knowledge of electronic transactions, payment processing, and shopping cart functionality.
• Understand supply chain management, logistics, and strategies for secure product delivery in e-commerce.
• Develop effective marketing strategies tailored to e-commerce, including target market identification and audience segmentation.
• Utilize various digital marketing techniques, such as SEO, PPC advertising, content marketing, and social media marketing.
• Implement customer relationship management techniques specific to e-commerce, including effective communication strategies and building trust with customers.
• Acquire skills in data acquisition and analysis using tools like Google Analytics, Tag Manager, and social media analytics.
• Utilize data to inform business planning and make data-driven decisions in e-commerce.

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