Your Trusted Digital Adoption Advisors

Upgrade your business operations with a rock-solid technology adoption plan and guaranteed $15,000 in funding from the government to cover the costs.

The government of Canada is providing $4 billion in funding to help small to medium-sized businesses become more digitally evolved.

Access your $15,000 share to partner with a DirectReach digital advisor who will build a detailed digital adoption plan and guide you through your transformation.

CDAP Eligibility Criteria

There are four qualifying criteria that must be met in order to apply:

  • Be incorporated federally or provincially, or be a Canadian resident sole proprietor
  • Be a for-profit, privately owned business
  • Have between 1 – 499 full-time equivalent employees
  • Have at least $500,000 of annual revenues in one of the previous three tax years

What will a digital advisor do for me?

As a trusted partner of the CDAP program, your DirectReach digital advisor brings expertise in driving digital adoption. You will work together to identify existing gaps in your processes and paths for improvement, perform a needs analysis and develop a detailed evolution plan. We will walk you through all stages:

  • Eligibility assessment and application support
  • Current state analysis and recommended approaches
  • Strategy and roadmap development

How can I execute on the plan?

This initiative aims to create a digital adoption plan for small and medium-sized business owners. DirectReach digital adoption advisors will make sure your plan is 100% achievable and will instruct you on the best ways to proceed.

As a digital agency with a wide range of capabilities and a number of years of experience, we can help you drive the adoption forward. If you decide to collaborate with DirectReach beyond the CDAP program, we will promptly initiate the implementation and help choose the right technology and optimize your processes.

Start my digital journey

Partner with DirectReach today! We understand digital transformation and will make sure you get the maximum value out the CDAP.

Frequently Asked Questions

The Canada Digital Adoption Program (CDAP), by the Government of Canada, helps small and medium-sized enterprises (SMEs) adopt digital technologies to increase their competitiveness. Eligible businesses will receive a $15,000 grant to build their digital plan, followed by a 0% loan of up to $100,000 to implement it.

There are four qualifying criteria an organization must meet in order to apply:

  • Be incorporated federally or provincially, or be a Canadian resident sole proprietor
  • Be a for-profit, privately owned business
  • Have between 1 – 499 full time equivalent employees
  • Have at least $500,000 of annual revenue in one of the previous 3 tax years

No, the grant is for strategic and advisory purposes. You can apply for $100,000 interest free loan to put towards technology acquisitions through CDAP.

No, an owner or director of the company must be the one who submits the application. Your advisor can support you with information on how to apply and answer any questions you have.

Funds are reimbursed by the Government of Canada. Upon project completion, you can submit your invoices to claim back 90% of the total outlay, up to $15,000.

DirectReach advisors can start working with your team 2 weeks after signed contract is received. It will take our team  approximately 4-8 weeks to deliver the final version of the plan depending on the agreement.

One of the experienced digital experts who has developed successful strategies across a number of organizations and industries. They will lean on a team of people with strategic and technical backgrounds to cover every angle of your strategy.


While implementation is not covered by the Boost Youor Business Technology grant, we can definitely support your organization from advisory work to implementation, customization, and development services.

Having developed your strategic roadmap, we would be in an excellent position to lead your implementation. We pride ourselves on being a technology-agnostic agency, which means that you can further benefit from the extensive knowledge and diversity our team brings to the table.

  • Current state analysis of your digital maturity
  • Summary of specific business problems or opportunities that technology can address
  • Comparison of digital solutions and recommendation of which to select
  • Comprehensive digital strategy
  • Guidelines on how to implement the strategy and resources required

Only the digital advisors that were approved by the Government of Canada can participate in the CDAP initiative.

Yes, provided they each meet the requirements to apply. Separate applications must be filed by each entity in this case.

If you have accessed funding through the Programme Audit Industrie 4.0, Digital Boost 2.0 or the Digital Acceleration Pilot then you are not eligible for the Boost Your Business Technology grant. You may still qualify for a $100,000 interest free loan through BDC.

Part of the Boost Your Business Technology grant, organizations can apply for a $7,300 wage subsidy to hire students or recent graduates to work on digital initiatives.

No, DirectReach is only an advisor for the Boost Your Business Technology stream of the CDAP program.